What does TikTok require after someone buys from an ad?
Direct answerTikTok’s after-conversion policy starts when a purchase or interaction begins, and it requires the delivered product, service, and promotion to match what the ad promised. The after conversion experience page, reviewed October 10, 2026, names appearance mismatches, short quantities, empty packages, forged tracking, and prices more than 70% below fair market value. The ad-versus-page mismatch is a different problem, covered in why TikTok ads get rejected.
The product that shows up
You must deliver products that align with the advertised description. TikTok’s product-quality examples of what is not allowed:
- Any inconsistency in appearance, even if function and appeal are unchanged.
- Functional flaws, even if they do not affect the primary use.
- Shortfalls in advertised quantities.
- Differences in in-app features.
- Foreign contaminants.
- Expired products.
A second section, order accuracy, repeats the duty and adds shortages or missing essential parts, a different brand or model, poor quality that makes the product unusable, failure to perform core functions, in-app differences that affect usability, and counterfeit materials. Counterfeit goods are also covered on the replica and counterfeit page.
Services, shipping, and the offer
Services have to be delivered as promised in the ad or on the landing page. Named failures:
- Missing a delivery commitment.
- Expedited shipping that misses the advertised timeframe.
- Not including a “free sample” that was promised with the purchase.
- Charging for an installation the ad called free.
Purchased products have to ship and arrive as promised. Named failures include failing to dispatch, sending empty packages, fraudulent shipping practices, forged shipping labels, inaccurate recipient information, invalid or duplicated tracking numbers, a lack of tracking updates, delivery-route inconsistencies, and mismatches between the order and the shipping data.
Promotions have to be clear. For a flash sale, label it as a sale, say whether time or quantity limits it, give the duration and item availability, and state restrictions such as who can buy or a minimum spend. For a lottery or giveaway, publish how to participate, how prizes are distributed and selected, when the draw happens, whether the prize is available, and any restrictions.
Prices that are unusually low or high in a way that could mislead or scam are not allowed. Examples: more than 70% off fair market value, bundles at extremely low prices, long-term services offered free or at minimal cost, and a giveaway worth significantly more than the product being sold. Ad-side price claims are the ecommerce price page. This 70% example is TikTok’s after-conversion rule.
Safety, support, subscriptions, and data
Products must be safe for consumer use, and potential safety risks must be disclosed. TikTok’s examples are physical injury risks, such as suffocation, burns, electric shocks, or cuts caused by the product, and chemical injury risks, such as allergic reactions or other adverse symptoms from use.
Post-purchase support has to include a clear refund policy, accessible customer service, reasonable response times, and product guarantees. Respond promptly, and tell people the expected wait if a case is escalated. A violation may also occur when no response is provided for several days. The page does not number those days.
Before checkout, subscription and recurring-billing offers must disclose the subscription details, the recurring charges, and any hidden fees. Users must explicitly consent through an opt-in. The page’s sentence stops at “opt-in mechanisms.” It does not specify a checkbox design.
After the conversion, personal data has to be protected, especially shipping information. Misleading offers and false celebrity endorsements used to run a financial scam are not allowed. A guaranteed gift for everyone who finishes a survey is a named example. A sweepstakes or raffle entry for a chance to win may be allowed if the ad does not imply a misleading guarantee. Fake third-party brand coupons or gift cards are not allowed. Free testing outside approved categories is not allowed. TikTok’s example is cosmetics with a try-before-buy option. Ads that misuse a celebrity’s image or likeness to mislead users are not allowed.
Sources
Reviewed October 10, 2026. Policies change. This is not legal advice.
Frequently asked questions
Does a working product still fail if it looks different from the ad?
Yes. TikTok’s product-quality examples include inconsistencies in appearance from the advertised description, even if they do not affect function or appeal.
Is a survey that promises a gift to everyone allowed?
No. Ads that promise a guaranteed, too-good-to-be-true gift or reward to all participants solely for completing a survey are not allowed. A sweepstakes or raffle entry for a chance to win may be allowed if the ad does not imply a misleading guarantee of a gift or reward.
How fast does support have to answer?
The page requires responsive support, reasonable response times, and notice of expected wait times if a case is escalated. It says a violation may also occur when no response is provided for several days. It does not publish a specific number of days.
Match the ad to the product that will ship
LaunchGuarding can scan the ad and the product page before a color, quantity, or “free install” line becomes a fulfillment complaint.