Can I advertise an HIV home test?
Direct answerGoogle does not allow HIV home-test ads in most locations. Promotion is allowed, with restrictions, in the United States, France, the Netherlands, and the United Kingdom. In the United States the test has to be FDA approved. In the other three it has to meet local regulatory requirements. There is no fifth country on the page reviewed for this article.
The four locations
Google’s HIV home tests policy, reviewed on September 25, 2026, says promotion is not allowed in most locations. Where it is allowed:
| Location | What Google requires |
|---|---|
| United States | HIV home tests that are FDA approved. |
| France | Tests that meet local regulatory requirements. |
| The Netherlands | Tests that meet local regulatory requirements. |
| United Kingdom | Tests that meet local regulatory requirements. |
The fix on that page is to edit the ad so it complies, then save for review. The page does not publish an HIV-test application form. Violations do not suspend the account immediately. Google says a warning comes at least 7 days before suspension. That is a different clock from prescription opioid painkillers, which Google treats as egregious.
Home kit versus clinic
Policy: the ban and the four-country allowance name HIV home tests. Interpretation: an in-person clinic that does not sell a home kit is not automatically disapproved under this heading. If the landing page ships a kit, treat it as a home test. Broader STI testing, condoms, and fertility offers can still hit birth-control and fertility location rules. “Are you HIV positive?” or “your status” can fail Meta personal attributes after the kit itself is allowed.
The Meta and TikTok ads pages retrieved for this article did not publish Google’s four-country home-test list. Do not paste it onto those platforms.
Setup workflow
- Confirm the product is an HIV home test. A clinic service that is not a home kit is a different question.
- Target only the United States, France, the Netherlands, or the United Kingdom. Other locations are outside the allowed list.
- In the United States, advertise an FDA-approved test. In France, the Netherlands, and the United Kingdom, the test has to meet that country’s regulatory requirements.
- Do not add a fifth country and assume the list expanded. Edit the locations and save for review.
- This policy warns at least 7 days before suspension. It is not the immediate opioid suspension.
Frequently asked questions
Can I advertise an HIV home test in Canada or Germany?
Not under the policy reviewed on September 25, 2026. Google says it does not allow HIV home-test promotion in most locations. The allowed list is the United States, France, the Netherlands, and the United Kingdom. Recheck the live page before you add another country.
Does any US HIV home test qualify?
The US line says advertisers may promote HIV home tests that are FDA approved. A test that is not FDA approved does not meet that sentence. This page does not publish a separate Google certificate for the kit.
Is a clinic HIV test the same policy?
The policy names HIV home tests. A clinic visit that is not a home test is not automatically this ban. STI testing as a category can still fall under Google’s birth-control and fertility location rules. Read the offer. “Are you HIV positive?” can fail Meta personal attributes either way.
Sources
Location lists change. This reading is as of September 25, 2026. It is not a regulatory approval of a test.
Match the kit to the country on the campaign
LaunchGuarding reads the product and the destination so a home kit is not described as a clinic visit.