Is my Google Shopping product a bundle or a multipack?
Direct answerUse bundle when you combined different products around one main product. Use multipack when you combined identical products. Google’s bundle and multipack attributes, reviewed October 30, 2026, are for packs you created. A pack the manufacturer already built does not use the multipack number.
Which field
| What you sell | What Google says to submit |
|---|---|
| A main product plus different add-ons you combined, such as a console with three games, or a doll with clothes that were not in the doll’s box | Bundle yes. The main product is the featured one. Add-ons complement it. |
| A bundle the manufacturer already created | Do not submit the bundle attribute. |
| Identical products you grouped, such as four of the same shirt | Multipack 4. |
| Two manufacturer 2-packs that you grouped | Multipack 2. The title can still say the shopper receives four shirts. |
| One pack the manufacturer already filled with two shirts | Do not submit multipack. Use unit pricing if you need to show how many units are inside. |
Free listings require the attribute when you created that pack. Shopping ads require it in Australia, Brazil, Czechia, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the United Kingdom, and the United States. Bundle accepts yes, true, no, and false. If you leave it off, Google uses no. A product that misses the minimum requirements is disapproved.
Google’s hat-and-scarf example submits bundle no. The required case is a bundle that has a main product. A camera with a lens and a bag is the example that uses yes. The price of the whole pack is the price attribute. Variants that differ only by color or size are an item group, not a bundle.
What else changes on the row
- Describe the whole bundle in the title, image, and description. If any item is used, set condition to used. That condition rule is a best practice on the bundle page.
- A product you engrave or personalize can use the bundle attribute so Google knows the offer includes that customization. That instruction is on the bundle page.
- If any item in the bundle is adult, the whole bundle is adult. That rule is on the adult attribute.
- The count inside a manufacturer pack, when you are not grouping those packs yourself, belongs in unit pricing.
Neither attribute page prints a 7-day suspension warning.
Sources
Reviewed October 30, 2026. Policies change. This is not legal advice.
Frequently asked questions
I sell three factory packs of four pens. Is the multipack 12 or 3?
Three. Google’s pen example says the manufacturer’s 4-count inside each package is not the multipack value. The multipack value is how many of those packages you grouped. Three packages of four pens is 3. A single manufacturer 2-pack is not a multipack at all. Leave the attribute off and use unit pricing if you need to show the count.
The manufacturer already boxed the camera with a bag. Do I set bundle to yes?
No. Google says not to submit the bundle attribute for a manufacturer-defined bundle. Set yes only for a bundle you created that has a main product, such as a camera you combined with a lens and a bag. If you omit the attribute, the default is no.
One item in the bundle is used. What condition do I submit?
Used. Google’s best practice is to set condition to used if any product in the bundle is used. The title, image, and description should describe the whole bundle.
Check the pack against the product page
LaunchGuarding can scan the landing page for a bundle the feed is about to price as a single item.