Why doesn’t my Google Shopping price match the product page?
Direct answerThe price in the product feed has to be the amount any shopper in the target country can pay on the landing page and at checkout, in that country’s currency. Google’s price attribute, reviewed October 23, 2026, disapproves the product when those amounts do not match. A strikethrough sale is a different field.
The page, the checkout, and the currency
Google says the product is disapproved when the price data misses these requirements:
- Submit an amount and a currency, using an ISO 4217 code, that match the landing page and the checkout pages.
- Show that price prominently, in the target country’s currency. Do not use “View price in cart.”
- Do not change the price based on the user’s location. Google calls IP detection against its guidelines and says it can interfere with the crawler. If the price changes by region, use the regional pricing program where it is available.
- Any user in the target country has to be able to buy the product at the submitted price. A free, straightforward account signup on the page or at checkout is allowed. Verifying that account by email or SMS is allowed. If signup changes the price, use the loyalty program attribute.
- Do not submit a price that constantly changes, such as an auction or a live currency exchange. If the price changes, submit the new value.
- Use at most two digits after the decimal. Google rounds 1.0234 to 1.02 and 29.8999 to 29.90.
A sale that should show next to the original price uses the sale price attribute. A Search ad that hides the total is dishonest pricing. A promo code in an ad is an ecommerce price claim.
Coupons, members, bulk, and a mapped price
- A discount or coupon may be the price only when it is freely available to every user and the price after the discount is clearly on the landing page. More advanced promotions use Google’s Promotions feature.
- Do not put a member price in the price or sale price attributes.
- For a physical goods subscription, submit 0 in the price attribute. Google says that value is ignored and not shown. Put the period, period length, and amount in the subscription cost attribute. The price page says these subscriptions are currently only available in the US for certain categories.
- A bundle or multipack uses the total price of the whole pack.
- If the shopper must buy a minimum quantity, submit the price for that quantity. Do not submit the price of one unit when one unit cannot be purchased. The page may instead show the minimum quantity and the price per unit, as long as that is not confusing. A minimum order that mixes products is a minimum order value in shipping settings, not a rewritten unit price.
- A sample of a bulk product can be the offer. Submit the sample’s price and begin the title with “sample.”
- If a minimum advertised price agreement stops you from showing the lower price, submit the MAP as the price, show that MAP on the landing page, and you may add text such as “Add to cart for final price” with the MAP crossed out or dimmed. If the page uses microdata, the MAP is the price there too.
What does not go in the price
Do not include shipping in the price. Use Merchant Center shipping settings or the shipping attribute. Service, processing, activation, and handling fees that you charge, and that are not already on the landing-page price, go in that shipping cost. Google excludes government-imposed charges from both the price and the shipping cost. A minimum order value goes in shipping settings. The business-only checkout page covers a store that sells only to businesses.
If import or export costs will be due, the price page says to include them in the price or show them clearly on the site. The shipping page has a different sentence for products shipped from outside the target country. Read that page before choosing.
For a mobile phone or tablet sold with installments, where installments are allowed, submit the total payment including activation fees if the shopper pays in full up front. In the United States, do not include activation fees for wireless plans, and Google says wireless subscription plans are not supported for Shopping ads and free listings in the US. In Australia, submit the total minimum cost of the device plus installment and wireless-service payments for the contract, including activation fees. Those sentences point at a wireless-products page this article does not copy.
Tax
| Where | What the price page says |
|---|---|
| Canada and the United States | Do not include sales tax, GST, VAT, or import tax. For Colorado, do not include a retail delivery fee in the price, shipping, or any other attribute. |
| The VAT or GST list | Include VAT or GST, and match that tax-inclusive price on the landing page. Google names Australia, Argentina, Austria, Belgium, Brazil, Chile, Colombia, Czechia, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, New Zealand, the Netherlands, Norway, the Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, and Vietnam. |
| B2B retailers | Submit a price that includes VAT if that is required for the target country, and show the same VAT-inclusive price on the landing page and at checkout. |
The same page prints a Connecticut sales-and-use-tax notice to merchants. That notice is not a feed format. For a US physical-goods subscription, submit the subscription cost as the total non-discounted periodic payment, including required fees and VAT where required, and exclude tax and other governmental fees in the US and Canada. State the subscription terms prominently on the landing page. Google lists these category IDs as allowed for physical goods subscriptions: Personal Care (2915), Health Care (491), Home & Garden (536), Pet Supplies (2), Toys (1253), Prepared Foods (5814), Apparel & Accessories (166), Coffee (1868), Alcoholic Beverages (499676), and Medicine & Drugs (518). A category on this list does not override the alcohol or prescription rules.
A software subscription uses the price for the full prepaid length, at least 1 year, including any free or subsidized months. If the first year costs a different amount than later years, submit the first-year prepaid price, or the prepaid price for several years. A magazine or newspaper subscription also uses the full length, at least 1 year, including free or subsidized periods.
This attribute page does not print a 7-day suspension warning.
Sources
Reviewed October 23, 2026. Policies change. This is not legal advice.
Frequently asked questions
Can the page say “View price in cart”?
No. Google says to show the price in the target country’s currency prominently on the landing page and at checkout, and not to use “View price in cart.” The amount and currency in the feed have to match both pages.
The member price is lower. Can that be the price I submit?
No. Google says not to put a member price in the price or sale price attributes. Member prices, for paid or free programs, go in the loyalty program attribute where that program is available. A free account signup is allowed only if it does not change the price. A free trial that turns into a paid membership is not a free signup.
Do I include sales tax in a US price?
No. For Canada and the United States, Google says not to include sales tax, GST, VAT, or import tax in the price. A Colorado retail delivery fee is not included in the price or in shipping. A different country list has to include VAT or GST.
Check the price against the page before the feed goes out
LaunchGuarding can scan the ad and the landing page for a total the product price is about to contradict.