Can you advertise prediction markets on Google Ads?
Direct answerGoogle allows prediction-market ads only in approved locations, and only after certification. On the prediction markets page, that means a licensed provider of exchange-listed event contracts on economics, sports, or current events. The only approved target location published there is the United States, excluding Connecticut, Michigan, Nevada, New York, and Ohio. The advertiser must be a CFTC-authorized designated contract market whose primary business is listing those contracts, or an NFA-authorized brokerage offering access to that kind of market.
Who can apply
Policy: ads may run only if all of these are true: the advertiser is a licensed prediction-market provider and holds the local financial, commodity, or gaming licenses the certification requires; the products and ads comply with local law and every other Google Ads policy; the targeted location is eligible; and the account has Google’s certification.
For the United States, Google says the advertiser must be one of these:
- Authorized by the Commodity Futures Trading Commission as a designated contract market whose primary business is listing exchange-listed event contracts, such as a specialized platform for economic or sports outcomes.
- Authorized as a brokerage by the National Futures Association to offer third-party access to products listed by a designated contract market that meets that first condition.
Interpretation: a media company, an affiliate, or a general crypto exchange is not on that list. Crypto-asset ads are a different certification, covered in the crypto advertising guide. Casino and sportsbook ads use the gambling certificate, which this page does not treat as permission for event contracts.
What gets disapproved even in an approved state
| Google’s ban | What the page names |
|---|---|
| Binary options and fixed-return contracts | Derivatives where the customer receives a fixed payout or zero based on the price movement of a financial asset. Examples: fixed-return contracts, digital options, Digital 100, all-or-nothing options. Binary options are already not allowed on the loans and credit page. |
| Online gambling | Markets on games of chance or lotteries, or any activity local law defines as gambling and does not permit as a regulated prediction market. |
| Signals and education sites | Sites or blogs that provide trading signals, tips, speculative trading information, or affiliate content and broker reviews about the contracts. |
Political and election content in the ad still has to follow election-ads verification where that policy applies. A prediction-market certificate does not replace it. In the EU, political advertising is a separate restriction.
How to apply
- Confirm the product is an exchange-listed event contract, not a binary option or a gambling market.
- Target only an approved location. The published list is the United States except Connecticut, Michigan, Nevada, New York, and Ohio.
- Submit a separate application for each location. Use the application link on the live prediction-markets policy. This article does not reprint a form address.
- If an ad is disapproved and the account is already certified for that location, edit the ad and save. Google says it is reviewed again. Appeal from the account if you believe the label is wrong.
Sources
Reviewed October 7, 2026. Approved locations and licenses can change. This is not legal advice.
Frequently asked questions
Is a gambling certificate enough?
No. Prediction markets are a separate policy. Google defines them as platforms that list, or give customers access to, exchange-listed event contracts on economics, sports, or current events. A gambling certification does not appear on this page as a substitute.
Can a blog about event contracts run ads?
No. Informational or educational sites and blogs that provide signals for trading those contracts are a named disapproval. Google’s examples include trading signals, tips, speculative trading information, and affiliate sites with related content or broker reviews.
Which US states are excluded?
The approved target location is the United States excluding Connecticut, Michigan, Nevada, New York, and Ohio. The page says Google does not support advertising in non-approved markets. Apply separately for each location you intend to target.
Separate an event contract from a gambling ad
LaunchGuarding can scan a campaign for gambling, binary-option, and election language before it is submitted. It does not file Google’s prediction-market certificate.