Why was my Google Ads price asset disapproved?
Direct answerGoogle disapproves a price asset when the header or description contains a price or a promotion, or when the header is the wrong kind of name for that asset type. The price asset requirements, reviewed October 16, 2026, also require the asset URL to use the same final-URL domain as the text ad. A price that does not match the landing page is a different policy.
What cannot sit in the header or description
Google says the following is not allowed:
- Price information in the header or the description. A price qualification required by local law is excluded from that ban, and Google says to include it as the law directs.
- Promotional text in the header or the description. The examples are “Sale” in the header and “Free Shipping” in the description.
- An asset URL that does not lead to the same final-URL domain as the text ad it is attached to.
A price on the landing page that does not match the ad is dishonest pricing. A promo-code field that contains a slogan instead of a code is the promotion-asset rule, noted on the ecommerce price claims page. This page is the structure of the price asset.
The header has to match the type
| Asset type | Header | Description |
|---|---|---|
| Brands | A brand name the business offers. Not a brand it does not offer. | Only information about the brand in the header. |
| Events | Information about a specific event. Google says that can include the date, location, type, or performer. | Only details about that event. |
| Locations | A location name relevant to the business. | Only details about that location. |
| Neighborhoods | A sub-region or district inside a city or region. | Only details about that neighborhood. |
| Product categories | A category name. Not an individual product and not a brand. | Only details about that category. |
| Product tiers | The name of a product tier. | Only details about the tiers in the header. |
| Services | A type of service. | Only details about that service. |
Interpretation: “Running shoes” can be a category header, with a description such as “Road and trail styles.” “Sale Nike Pegasus” fails two rules at once: promotional text, and a model name in a category header. A brand asset would use the brand, not the category.
After you edit
Open the asset, use the pencil, and save. Google’s troubleshooter on this page says most assets are reviewed within one business day, and a more complex review can take longer. If you leave the violations in place, Google says that can help lead to an account suspension later for too many disapproved assets. The page does not give a 7-day warning for this asset.
Sources
Reviewed October 16, 2026. Policies change. This is not legal advice.
Frequently asked questions
Where does the price go if it cannot be in the header?
Google bans price information in the header and the description. A price qualification required by local law is the exception, and Google says to include that qualification as the law directs. The page does not say to hide a legally required price.
Can the header name one product?
Not on a product-category asset. Google’s troubleshooter says the header names a category, not an individual product or a brand. A brand asset is the opposite: the header is a brand name your business actually offers.
How fast is the re-review?
The product-category troubleshooter on this page says that after you edit and save, most assets are reviewed within one business day, and some take longer. It does not print a 7-day account-suspension warning. It does say that leaving too many assets disapproved can put the account at risk of suspension later.
Check the header before you add the price rows
LaunchGuarding can scan an asset headline for a sale claim the price-asset rules do not allow in that field.